Having various versions of the logo embodies the randomness, inconsistency, and imperfection of projecting images on various surfaces, celebrating the many different results of projections—that anytime an image is projected it is never the same. To genuinely embody this, all variations of the logo were created with no more than a camera and a light painting app in a dark room.
For projections to happen, it requires lenses, light and darkness. The colours and gradients are inspired by colours found in projector lens reflections, and the colours of dusk—the time when After The Dark begins. It is a depiction of where technology and nature meet.
Created for Design Entrepreneurship Studio, Master of Communication Design RMIT.