After watching a few attempts by others to 'redesign' the Blade Runner title sequence, I felt they all fell short in terms of visual language, sound, and how well they lead into the original film itself. With that in mind, I set out to design a new title sequence that stayed as faithful as possible to the film. The assignment brief limited us to approximately 60 seconds, so some slates were cut out.
I aimed to communicate the film's theme of examining humanity. This was done by making the visual style synonymous to the Voight-Kampff (VK) test and Esper machine screens. The VK machine was used by Holden and Deckard to determine if the test subjects were human or replicant. In between each title slate, animations were inserted showing stills from the film being scanned through the Esper machine. These images were chosen as icons for the various themes such as — memories and eyes being a characteristic of being human, genetic engineering, replicants made to do humans’ bidding without a choice, and mortality like a chess game.
As for the typography, Foundry Monoline was chosen for it’s monoline features that emulate codes that appear on computer terminals of that era, albeit a slightly more contemporary update. The alignment of the text was kept centered, as homage to the original title sequence, as with the red colour for the Blade Runner main title. The swift hand-scripted title is reminiscent of the styles of 80s retro, and I felt that it represents the dark environment and action happening in the film.
An accompanying brand packaging was designed and produced to include the animation and the work process.