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Long Live Print

Made for RMIT Communication Design Studio 4: Design Documentaries. Also selected as one of four best students' works of this studio for the 2014 RMIT Design Graduate Exhibition.

 This little fold-out book aims to document the tight-knitted relationship between innovations in print technologies and design practices, by highlighting a few interesting individuals or groups that have made significant contributions to design in relation to print technologies during their times.  Claude Garamond, Nicolas Jenson, Jan Tschichold, Emigre—these were among some of the people that took advantage of innovations in print technology to attempt the unconventional, break the rules, and disrupt the common design practices of their respective eras, which led to new design methods that are still practiced until this modern age.

This little fold-out book aims to document the tight-knitted relationship between innovations in print technologies and design practices, by highlighting a few interesting individuals or groups that have made significant contributions to design in relation to print technologies during their times.

Claude Garamond, Nicolas Jenson, Jan Tschichold, Emigre—these were among some of the people that took advantage of innovations in print technology to attempt the unconventional, break the rules, and disrupt the common design practices of their respective eras, which led to new design methods that are still practiced until this modern age.

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 What prompted me to document this topic was my interest in print design, and the question “Are printing methods brought about by needs in the design industry, or do printing methods influence how design is done?” It was interesting to see in the past that as newer print technologies emerged, the possibilities for various print materials, effects, and finishes increased and influenced how  design  was practiced in the past. Now in this era, we instead get to choose what type of printing best suits our design. While which influences which  changes  over time, I set out to document and research the relationship between print and design, what unconventional methods were introduced, what shift in rules  occured , and what are the social, industrial and cultural implications.

What prompted me to document this topic was my interest in print design, and the question “Are printing methods brought about by needs in the design industry, or do printing methods influence how design is done?” It was interesting to see in the past that as newer print technologies emerged, the possibilities for various print materials, effects, and finishes increased and influenced how design was practiced in the past. Now in this era, we instead get to choose what type of printing best suits our design. While which influences which changes over time, I set out to document and research the relationship between print and design, what unconventional methods were introduced, what shift in rules occured, and what are the social, industrial and cultural implications.

 To do so, I researched and documented key figures that broke the rules of practices during their time, and what they are best remembered for. I created a brief timeline of print  history,  and noted where these key figures appeared on it. Instead of this being merely a collection of data and facts, I left the documentary open with questions at the end to get the viewers thinking of what may come in the future with newer print technologies, and who will be the ones to break the rules once again. This resulted in a documentary that not only informs viewers of contributions in the  past,  but also encourages looking forward into the future of design.

To do so, I researched and documented key figures that broke the rules of practices during their time, and what they are best remembered for. I created a brief timeline of print history, and noted where these key figures appeared on it. Instead of this being merely a collection of data and facts, I left the documentary open with questions at the end to get the viewers thinking of what may come in the future with newer print technologies, and who will be the ones to break the rules once again. This resulted in a documentary that not only informs viewers of contributions in the past, but also encourages looking forward into the future of design.